This Spring, Nine West, a division of Jones Apparel Group and Nordstrom willcelebrate their partnership with an event series showcasing a speciallydesigned Nine West footwear collection. The fashion showcase will behosted by Nine West Creative Director, Fred Allard, ELLE magazine and‘Gossip Girl’ costume designer and author, Eric Daman. Mr. Allard andMr. Daman will travel to select Nordstrom locations to promote the newcollection beginning in April.
The collection will feature 17different footwear styles and will be available at Nordstrom stores,beginning in February. “Eric Daman and I are thrilled to be hostingthese special events at select Nordstrom stores this spring,” says Mr.Allard. “We look forward to meeting Nordstrom customers and celebratingthe new Nine West collection.”
In honor of this partnership,participating Nordstrom locations will showcase the new collection withMr. Allard and Mr. Daman giving the insider scoop on essential stylingtips and the hottest spring trends. Attendees will also enjoy‘mocktails,’ snacks, music and other special treats. “Fashion should beaccessible,” says Mr. Daman. “Real women love to incorporate luxuryitems with chic, affordable ones; it is all about mixing it up. NineWest continues to offer that style at a great price. I am lookingforward to working with Fred Allard to bring fresh ideas on fashion andstyling to Nordstrom customers.”
Eric Daman is the creativefashion force behind the hit CW show “Gossip Girl,” for which he hasreceived much recognition for his work including the cover of the NewYork Times. Prior to that, he was the assistant designer to famedstylist, Patricia Field on the Emmy winning team for “Sex and TheCity.” His first book, You Know You Want It: Style–Inspiration—Confidence, was published in December, 2009.
NineWest Creative Director, Fred Allard, has been with the company since2006. Before moving back to America, he took the Parisian design sceneby storm, serving as Stephane Kelian’s chief designer and then as thefront man for the French luxury brand, Castaner. Mr. Allard continuesto lend his talent and vision to elevate the branded footwear, handbagand jewelry divisions of Nine West.
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