The campaign is based on the spending habits of overseas travelers. Currently, the West End attracts about 200 million visitors every year, and hopes to attract more in the future.
Dame Judith Mayhew Jonas, who is chairman of New West End Company, said:
“London’s West End needs to be seen to be at the top of the global luxury league table. It is the sheer density of the luxury retail and accommodation within our newly established London Luxury Quarter, spanning over three miles, which ensures our proposition as a world leader for the luxury retail and hospitality sector is strong.”
For the full article, go to FashionablyMarketing.Me.