Hi guys,
I've just opened an LLC offering IT consultancy and cyber-security services.
However I need first to establish the branding - name, logo of the company.
The services I would like to offer are divided into two main topics: IT consultancy and support: servers administration: installation, configuration, maintenance, remote-support. I can help SMB to design the network infrastructure and have all the devices properly setup and configured and Cyber-Security: managed to become a Rapid7 partner so we can offer solutions for corporate companies.
My struggle is that cold calls and emails to the bigger companies are not working. I need first a well-designed website and a strong brand before moving forward selling my services.
What do you think? How can I start? I am currently looking for offers on the branding, but would like to find out some insights on how to proceed on selling my services.
I strongly believe my 10 years experience in IT field: servers and cybersecurity will help me to deliver the best services, but this is not enough on pursuing clients. Small companies are not keen on investing in cyber-security locally, so I feel that I need to go forward for large companies where is not that easy to get a contract.
I've just opened an LLC offering IT consultancy and cyber-security services.
However I need first to establish the branding - name, logo of the company.
The services I would like to offer are divided into two main topics: IT consultancy and support: servers administration: installation, configuration, maintenance, remote-support. I can help SMB to design the network infrastructure and have all the devices properly setup and configured and Cyber-Security: managed to become a Rapid7 partner so we can offer solutions for corporate companies.
My struggle is that cold calls and emails to the bigger companies are not working. I need first a well-designed website and a strong brand before moving forward selling my services.
What do you think? How can I start? I am currently looking for offers on the branding, but would like to find out some insights on how to proceed on selling my services.
I strongly believe my 10 years experience in IT field: servers and cybersecurity will help me to deliver the best services, but this is not enough on pursuing clients. Small companies are not keen on investing in cyber-security locally, so I feel that I need to go forward for large companies where is not that easy to get a contract.
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Replies
A webpage I found recently that could be a good start is this one at https://amaru.co.nz/services/managed-detection-and-response-mdr/ . It offers some solid insights into MDR.
Personally, I found it really useful. It might give you some ideas on how to frame your services and approach larger companies.
Focus on your selling, cold call, read some cold calling material. I think for bigger companies you need to reach the CEO or someone high up directly.
Selling and marketing is key when starting a business. So I would completely focus on the selling point first. If you have a great website but no selling skills = no customers. You have great selling skills and shitty website = customers.